Press Release

Asia Tourism Alliance Offers 'One-Click-Solution' For Travellers
December 19, 2012, Wednesday

KUCHING: Avid travellers who encounter difficulties searching for the right hotels, flight reservations and transportations need no longer face such complication with the formation of (ATA), the hub of travel reservations.

ATA provides 'made-to-order' services whereby travellers will be able to create their own perfectly tailored holidays and experience the seamless transaction from reservation-to-destination with instant availability and instant confirmation, anytime anywhere.

“The birth of the Internet and electronic commerce has caused the change of how travel agents focus on its sales channel online. Making a flight or hotel reservations are no longer even close to enough,” says ATA President and Chief Executive Officer Kho Sze Min.

“One have to offer customers the options that provide the best combination of price, comfort, convenience, best upgrade opportunities and the effective use of elite benefits.

Through ATA platform, travellers will be able to carve their very own travel bundles by selecting from a wide range of hotels while picking up an airport/land transfers as well as obtaining ticket passes to theme parks.

Riding on the co-brand strategic partnership with, the leading Pan Asia online hotel and travel reservation service provider, not only provides access to more than 100,000 hotels worldwide but to flights operated by over 200 international carriers.

“Our ultimate goal is to establish ourselves as a distinctive brand in Asia and beyond the border, further providing our customers with 'One-Stop-Solution' to all their travel reservation needs given them great value with just a click away,” Kho said.

“You do not have to travel far to find the right online tourism solution hub. At AsiaTourism, we have much more than what travellers need, featuring a massive record of 125,000 travel packages and expected to reach over a million in 2013.”

Kho further added, “It is also our hope that this platform will play a humble role in promoting Sarawak to the world as well as bridging regional tourism stakeholders together for multi-destination promotional activities to garner greater international tourist arrivals particularly to Sarawak and Southeast Asia countries.”

Moving forward, ATA is expected to see more than 30,000 transactions of hotel and flight bookings through its online tourism platform for the year 2013.

“Tourism around the world, and especially in Asia, is growing in line with the increasing level of prosperity in the region. The greater amounts of disposable income now available to people means they will be going on a lot more holidays.

“What we are doing is we are bridging the in-between tourism gap with latest technology to serve you better. Together with SEDC Tourism, we hope this platform will bring the tourism sector a step higher,” Kho enthused.

Wherever you are in the world, ATA will serve you right at your fingertips. Do immerse and indulge yourself just for a moment, and take a trip through our website to explore, contemplate and plan your next adventure with best price guarantee.

Interested parties may log on to and check out the promotional bargains now!


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