Press Release

Shopping mall to hold Fun Ride Fiesta in line with Health Month
15 June 2014

Great outing: The Boulevard Fun Ride Fiesta will be held in August to encourage healthy living.

KUCHING: For those who enjoy cycling, Boulevard Shopping Mall is organising the inaugural Boulevard Fun Ride Fiesta to engage the community in promoting healthy living.

Managed by Asia Tourism Alliance Sdn Bhd, the event is one of Boulevard’s Health Month activities in August.

The mall’s function and marketing manager Alecia Lam said the Health Month would kick off in the first week of August with a series of activities emphasising a healthy lifestyle.

Among them are a health and lifestyle exhibition, talks, health screening, blood donation, family carnival and a basketball tournament.

“Of course, the Boulevard Fun Ride Fiesta is one of the highlights of the Health Month campaign,” she said during the launch on Friday.

Asia Tourism Alliance chief executive Kho Sze Min said cycling was an increasingly popular activity among locals, with more cyclists on the roads especially on weekends and holidays.

“This goes to show that cycling is an accepted form of exercise. Hence we capitalise on this to bring the Boulevard Fun Ride Fiesta.

“What better way to ride than riding for fun?” he said.

He added that the Kuching Cops Cycling Club, Tourism Malaysia and Sarawak Tourism Board had come on board the event and more agencies and corporations were expected to confirm their support soon.

The Boulevard Fun Ride Fiesta will take place on Aug 24 and will cover a 28km-long route.

It is open to all participants aged 12 and above.

Other activities will be held on the same day, including morning exercise and workout sessions.

There will also be a breakfast booth, bicycle products booths, performances and lucky draws for registered participants with prizes totalling over RM3,000. Registration is free.

For more details and to register, go to

Source: The Star Online


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