Board of Directors

Mr. George Yee
Executive Chairman, Asia Tourism Alliance Sdn Bhd
Managing Director of Borneo Tours SdnBhd

A quiet, affable businessman with decades of experience in the service industry, a chance encounter with an American magazine travel writer in 1965 opened young George’s eyes to the wonders of nature and adventure that Sarawak could offer to travellers around the world.

It took some 10 years before George got together with three other partners to start up Borneo Tours with inbound tours from Indonesia, Singapore, Thailand and Hong Kong as well as cruise packages and premium tours.

In the 1980s, as managing director of Borneo Tours, he ventured into outbound tours and air ticketing. Under George’s stewardship, Borneo Tours expanded its operations into Petaling Jaya, Kelana Jaya and Subang Jaya in the Peninsula Malaysia.

Never one to sit on his laurels, George, through Sarawak-based Fata Enterprise Group, started with the hotel operations before moving into property and land development, printing solutions, Malaysia My 2nd Home Programme as well as property agency.



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