Board of Directors

Hajah Hairuni Haji Shukri @ JamilahShukri

Jamilah Shukri is an astute business woman with over 10 years’ experience as a specialist fashion retailer. Currently in the process of being turned into a franchise, her home grown label ‘Anggun Collection’ is famous for its signature Borneo ‘batik’ motifs as well as its haute-couture line and accessories. It has garnered third place in the best products textile category in the Satu Daerah Satu Industri or One Industry Showcase awards in 2006 and 2007. In 2007, she also won 3rd place in the Piala Seri Endon batik competition together with her team Pua Indah.

She received the ‘Inspiring Women 2009’ award from YAB Datin Paduka Seri Rosmah Mansor and a Successful Bumiputera Entrepreneur Award (Women’s category) a year later. In the tourism scene, Jamilah actively promotes the beauty of Sarawak through her roles as the President of Sarawak Homestay Operators Association, Committee member for Sarawak Tourism Federation and as Executive Vice Chairman & Chief Operating Officer of Asia Tourism AllianceSdnBhd (ATA).

Her role as coordinator of the Santubong Homestay located in the serenity of Kampung Santubong, has built on the region’s natural beauty and its people’s rich culture. The homestay has achieved significant milestones which include 3rd placing in the Best/Beautiful Homestay in Malaysia (2012), the Sarawak Hornbill Tourism Award (2011), Top Homestay in Sarawak (2010), The Best Creative Homestay in Malaysia Award (2009) and a nomination for The Best 2 Homestay in Sarawak (2009).



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