Board of Directors

Kho Sze Min
President & Chief Executive Officer,
Asia Tourism Alliance Sdn Bhd
Director of Sales & Marketing,
Borneo Tours SdnBhd

With eighteen years in the integrated leisure and hospitality industry and two years in the international exhibition arena behind him, Kho now leads the Borneo Tours further into the niche market of premium and specialized programmes such as motorsports activities, special incentive tours and MICE programmes.

On joining Borneo Tours, Kho brought along the Genting International PLC experience to further reach out to the markets in the region as well as tailoring packages for the highly discerning tourists and travellers who want more than the usual tourism packages.

Seeing the need to embrace changes and the advent of online business models, he set about bringing Asia Tourism Alliance into being based on strategic alliances with the different service providers leveraging on their strengths and expertise to promote the Online Tourism Superstore concept while looking at mutual benefits in the long run.



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